One of the main things that we were really keen on doing from the start of this brief was producing something that we could give out during the presentations. We wanted to do something 'original' and creative, and what we ended up with was coming up with the idea around coffee. Everyone seemed to like this idea so we went from there. We discussed a few things, but the ultimate idea that we came up with and decided to pursue was that we would produce a take away cup that contained the ingredients to make a 'cuppa' (using cuppa playing on the fact that we're based in Leeds).
I sketched down a quick idea of how I was visualising this idea (which I have now misplaced - oops!), and everyone really liked the idea. So, while I was at work the weekend before the presentations I got my sticky fingers on and got hold of something like 28 take away cups, 25 lids, 25 plastic spoons, and 50 packets of sugar. We had worked out that we would need something like 22 cups to give one to everyone in the presentation as well as one each to Bridget and Jane, so we decided on 25 to be sure we had more than enough. We bought the actual tea bags, coffee and biscuits from Tesco.
The Monday before the presentations was pretty much getting everything ready in time. We printed the folders and got these put together, and I designed the little packets that would contain each of the different components of the cups, as well as the cups design. I did sketch out how these would be and worked out the measurements, but again I have misplaced these as well. Once these were all ready we got them printed out and away we went at putting everything together - this took a hell of a lot longer than we had originally anticipated, and felt a bit like it was more trouble than it was worth at the time.
As well as these, we also decided to put a general business card for the studio in the cup as well which would be what would be kept from it and contained our contact details. Baljeet designed these in conjunction to the rest of the designs, and we printed these in yellow like we did the cups so that when people come to thinking back about the mail out, they will remember the yellow from the cup and reflect this over to the yellow the business card.
Here is how it turned out:
In the end the sugar packets didn't work out as they were just popping back open and the sugar was going everywhere, so we scrapped them and I had a little trip back to work to get some more (good job my manager loves me haha), and we used these instead.
BUSCUITS - I have no idea how we didn't spot the dreadful spelling mistake, oh dear. After staring at them for hours on end as well. This was a terrible mistake to make, although everyone did laugh. This was definitely a lesson learnt and we will remember to always check, check and check again at any spelling, even if it is something as simple as these are as it clearly can happen.
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