Here is how our business plan is looking so far (it will be properly designed and what not ready for the presentation).
We are; creative is a design company based in Leeds, specialising in innovative print based graphic design solutions. We are will focus on producing bespoke print jobs, which are high quality and short run. The target customers are established companies that provide high quality services or products to exclusive clients.
We are; will initially operate out of the Old Broadcasting House, hot desking 3 days a week for up to the first 18 months of trading. By this point we plan to have enough incoming business revenue to be able to move into our own premises.
We are; creative also plan to establish a twice yearly creative event, that focuses on exhibiting the work of its own studio, along with that of other creatives working in the areas of print. This will initially be hosted in a separate exhibition space, funded by the sale of tickets to the public along with sponsors from various industries. This event will create numerous networking and work opportunities, and the aim is that this will grow in scale and exclusivity as the company does.
1.1 Objectives
The objectives for the first three years of operation include:
To maintain a diverse client base and a well established relationship with industry creatives.
We will initiate and maintain a productive and mutually beneficial relationship with local printers.
To establish a twice yearly creative networking event that incorporates the exhibition of our own and local creative practices. This will be supported by a series of mini exhibitions once we have established our own gallery space.
After 18 months of business have a permanent business residence.
By the end of the three years we want to own our own exhibition space.
1.2 Mission
We are:creative's mission is to provide a bespoke design service specialising in high quality, short run print jobs. Our aim is to provide the best quality print desgin service in the industry, producing innovative designs that enhance our clients image.
1.3 Keys to Success
The keys to success are:
Networking - we aim create strong links with both our client base and other industry professionals. Our networking events aim to help strengthen these relationships.
Quality - We strive to make our work the best quality it can be. Out meticulous eye for detail and passion for print will ensure that we are the best in this market.
Sexy Print - We aim to push the boundaries and limitations of print. We're not afraid to experiment with new methods and techniques to ensure our clients get a truly unique and effective outcome.
Diversity - our differing skills sets and areas of interest within the collective will allow us to produce work that is the full package.
COMPANY SUMMARY
We are is a print driven design studio that serves high profile and exclusive clients. The firm will be based in Leeds and will initially operate from Old Broadcasting House Leeds.
2.1 Company Ownership
We are is a private limited company, with equal ownership shared between Sarah Pritchard, Baljeet Kaur Samra, Bethany Yates and James Flanagan.
Accounts will be managed by individual team members on a project by project basis. The whole team will be responsible for finding and pitching work to clients, and will take shared responsibility for company promotion and marketing.
2.2 Start-up Summary
We are will incur the following start-up costs:
A single Macbook Pro 17" with the full Adobe design premium suite licence.
4 memberships to the old broadcasting house facilities for the first 18 months.
Assorted office supplies.
Branded business stationary.
Costs covering legal requirements, including the initial formation of the business, outline client contracts and any other legal proceedings
SERVICES
We are; provides creative design solutions to a range of established companies throughout the UK. We provide print based design across a range of formats, including branding, publications and promotion.
Project pricing will depend upon the requirements of the client, and will be negotiated on a project by project basis. We will charge a minimum of £25 an hour, this will increase depending on the number of us working on a project.
We will be based in the attractive Old Broadcasting House facilities, which include dedicated meeting spaces for us to use with clients.
MARKET ANALYSIS SUMMARY
We are; will be targeting established businesses and creative organisations. We will also be pitching to galleries and exhibition spaces to set up ongoing creative events and networking opportunities.
4.1 Market Segmentation
Our specific target audience is established companies with a need for high quality, short run/bespoke print jobs. These companies will be marketed towards exclusive clients and will themselves provide high quality and exclusive products/services
Our clients need us to make them appear as high end and exclusive as their own customers are. We will push print to the next level to maintain and enhance their existing quality reputation, using bespoke ideas and our meticulous eye for detail.
4.2 Target Market Segment Strategy
Networking : We are; plan to promote ourselves and our services using a twice yearly creative event, showcasing both our own work and the work of other creative's. These will be an opportunity to keep both potential and current clients up to date with out latest creations, as well as being an opportunity to network with other professionals. We will invite potential clients, marketing the event as an exclusive opportunity for all involved to view the best contemporary print design. These exclusive events will be supported by smaller pop up exhibitions that will become more established once we have our own gallery/studio space.
Client referral: When people need sexy print, we want We are; to be the first studio they turn to. We want to become a trusted and valuable service provider that clients feel proud to work and be associated with. We want our name to spread by word of mouth, for people to know when a print job is designed by We are; and be proud of that.
Direct Marketing: We will begin by targeting a range of clients using a direct mail campaign. This will aim to promote ourselves and what we do. A few exampled of the types of client we will target are companies such as The British Fashion Council and events holders such as Somerset House and the Hepworth Gallery. This is a condensed list of examples, we aim to target at least 5 companies a month, this figure will adjust according to the responses of clients and any work that results from the marketing.
4.3 Service Business Analysis
Our main service will be print based design, however we will strive to outsource skills sets we do not posses if they are required by the client. We feel this will give our company credibility, as instead of attempting to be a jack of all trade, we are focused on becoming the best practitioners working with print, collaborating wherever other skills are required.
4.3.1 Competition and Buying Patterns
Our main competitors based in the north are:
Boxhead* - Leeds
Grid creative - Manchester / London
Face Group / Harrogate
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