In terms of where potential clients within the publishing industry would be located that I would target is hard to define as a magazine company for example could be based in any part of the UK really as the products that they actually produce and sell can then be stocked anywhere and everywhere all over the UK (depending on where is relevant). The main areas within the UK that they would be based though would be close to a city center, and the majority will be based in London as it is the capital.
The media that my potential clients use ranges across a whole variety of things which could be used to contact them, such as email, website, telephone and social media.
I would need to communicate to them my skills and my passion for the industry as a whole, and really emphasise my eye for detail and what exactly I would have to offer for them which would ultimately benefit them in some way. Most established publication companies will already have their sat ways and what not of how they do things, so I would need to really investigate into these to make sure that I fully understand this before I would even consider contacting them.
Political: With the ever changing %'s of stuff like VAT and tax over the last few years will have a knock on effect within every part of the process of publishing. With the VAT rate recently increasing to 20%, this will have increased the overall price of production, which will have left either a smaller profit margin for the publishers, or having to increase the sale price.
Economic: Due to the recession which occurred a couple of years ago, which is possible to happen again apparently, has increased the prices of everything. So the price to have a magazine printed will have risen quite a bit as there will be things from say the cost of the ink, to the paper charges, to the trimming and binding charges, etc. The increase in all of these prices will have ultimately affected the prices of producing a whole batch of the product ultimately increasing the RRP price for the consumers to buy - which could lead to a decline in sales.
Social: There has been a vast increase within the digital areas of design, meaning there will have been a decline in interest of printed publication as people are wanting more and more for things to be readily available at the click of a button.
Technological: The advances in technology over recent years has encouraged more people to turn their backs on print and go digital where ever they can with aspects of their lives. This will have had a knock on effect with the publishing industry as this may have caused them to loose sales. Therefore it has encouraged them to 'get with the times' and find a way to make available what would usually be available in print, to also be available as a digital format, which is usually things such as e-books.
The example that I will use for this task is:
Creative Review
The location of CR head office is in London, which is a good 3 hour car journey away from Leeds meaning that it wouldn't really be possible to just pop in for a chat. I would need to look at alternate methods of contact such as email, telephone, and social media in order to make contact with them and maintain a relationship. A good way I think to make the initial contact with them to let them know I exist would be to get something nicely printed which shows off my skills to the best of the ability and mail it down to them - something which would be rememberable, and hopefully make them want to actually know me.
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