Alphabet Soup - Self Evaluation

Referring to the typeface I have designed:

Which personality traits did you choose to respond to and apply the typeface?
The personality traits I used to describe my partner Charlotte were quirky, different, well educated, elegant and

What are the reasons behind the design decisions you have made for the typeface?
The main decision that i made for my typeface was based on one of charlottes answers on the questionnaires we filled in for each other where she put if she could go back to any time when would she go, and her answer was to the 1920's Art Deco. So I researched into some existing typefaces created through this era and got my initial ideas to experiment with. As well as researching for designs with aspects I felt relevant to the traits I used to use within the designs.

In what ways are the results effective?
The typefAce turned out to look really visually effective, and Charlotte did say how much she really liked it. It did show the different traits that I was wanting to achieve as well as people knowing just from looking at it that it was influenced my Art Deco.


Referring to the typeface that has been designed for me:

What personality traits do you interpret from the typeface designed to represent you?
The personality traits that I interpret from the typeface that has been designed for me are hard to read,

Describe what you think of the typeface:
I really like the typeface. If I'm honest it wasn't what I was expecting it to turn out to be but instead it is better. I like how it not too obvious with what it is directly representing because I think that is something like i would do by not letting people see what i am really like when they first meet me.

In what ways is it effective, and in what way is it ineffective of representing you?
This answer for effective is pretty much the same answer as above, and I wouldn't really say that it was ineffective at representing me, but if I was to pick one thing I would just say that the colour on the name badge isn't really what I would choose personally, but that's it.

Alphabet Soup - Final Outcome

Here are my final outcomes for the Alphabet Soup brief.

Here is the finished name badge to accompany the typeface.

I also went on to digitizing the lowercase version of the typeface.

Alphabet Soup - Rationale

Problem Analysis - Rationale

Brief: (What is the problem you intend to solve?)
To design a typeface that represents the personality/character of our partner.

Who needs to know? (Who is your audience?)
The person who we are designing the typeface on based on their personality/character.

What do they need to know? 
The personality/character of my partner I am designing it on and why it is relevant to them.

Why do they need to know? (The concept for your problem.)
Because we are answering the brief and giving them a typeface.

What will they respond to? (How will the connect/understand the outcome?)
A clear visual typeface that is in response to their character.

What research is required? (What do you need to know in order to complete this brief to the fullest potential?)
Talked to the partner to get to know them and see how they come across. 


Secondary Research:
I also looked at existing typefaces/designs that I think had certain elements similar to what I am wanting to produce. As well as colours and medias.

Alphabet Soup Pt 1 - Self Evaluation

What is being communicated and how?
My final piece is a process of ten designs communicating the word 'shake'.

How well does this answer the brief?
It answers the brief well because I feel that by looking at my designs you can tell the word I am communicating. I have used a fairly obvious solution to the brief and I think it looks effective.

How well has the idea been visually explored?
I researched into a variety of different meanings that there is of the word shake, as well as looked at some related words to get me thinking. So then while these ideas were circulating through my mind I went onto google images and got a few images to use for my research to influence my experiments. I thought of a good variety of ideas and then followed this up by drawing out sketches/visuals for them, followed by digitizing some of the ideas further before making my final idea decision.

What are the strengths of the resolution?
I think that within the time limit we had I think I did pretty well at the ideas development aspect of this brief. I came up with a good variety of ideas and followed them through into sketches/visuals. Also, I don't think I did too bad with my time management either.

How could it be improved?
I could possibly improve my response to this brief by gathering some more research, possibly a bit more varied to help influence my ideas. Also, I could maybe experiment more with some of my development work, possibly with colours etc.

General comments...
I think this was a good brief to do, and I will respond to some of the feedback I received from out crit when I have a bit of free time (if that's possible).

Alphabet Soup Pt 1 - Final Outcome

Here are images of my final 10 designs for the Alphabet Soup Pt 1 brief.