Enterprise - Value. What are you worth?

Here are the notes I made from the Enterprise lecture Value. What are you worth? on 10/10/2011.


Value. What are you worth?

What is the value of your creativity?
Drucker
   - Innovation is what we are all about.
   - Look for customer need or social need and find a solution.

Mihaly
   - Creativity is the ability to bring into existence something new
   - The act of seeing things around us that everyone sees, but making connections people don't.
   - We do not all see in the same way.
   - We help to interpret the world and help others to see in the same way.

Kotler
   - our job is to create, communicate and deliver.
   - find the best ideas anywhere they can come from.
   - brand management is what you're all about.
        - C - creating
        - C - communicating
        - D - delivering
        - V - value
        - T - to a target market
        - P - for profit

We need insight into what's making people tick.
   - in consumer
   - in business

The modern man - basically like animals inside
monkey diagram


We need to protect ourselves - animals do exactly the same thing
We are social animals, and we need to cooperate and get along together in order to thrive.

With hierarchy, we have status symbols - to show who is more senior.

We have spiritual needs - defines us between animals and men. It's a personal thing.

Maslow's hierarchy of need
triangle diagram


Design is applied psychology
Engineering is applied science
Art is applied philosophy

Stay useful and stay interesting - keep reminding people why your there and what you're good for. Why you're needed.

Ted talks
   - schools kill creativity
   - what adults can learn from kids
   - authentic creativity vs karaoke culture
   - on fashion and culture
   - life lessons from an ad man
   - sweet and small stuff
   - thee ways the brain creates meaning
   - three good ways design makes you happy

Where is the money?
two column image


Where does the money go?
circle diagram


Value propositions
   - short - don't over complicate
   - specific - what is it you actually do?
   - customers language - don't use own version of techno-latin. get inside customers head. customers describe, what you have offer and do in a different way than you do.
   - passes pants test - if someone really wants it, then you have got it.

value proposition triangle


Outcomes in what is intended to learn or effect.
Outputs are what you get out of it.plan to do.

Start presentation with a value proposition - needs to be maximum of 3 sentences long. One for each of the sections in the triangle. No more than 60 words.

Mission // Vision // Values

If you're going to get people tp buy into your idea, it's like a good book. If it doesn't grab you in the first 5 minutes then people will loose interest quickly. What ever you're wanting to achieve, then you should start with the mission statement of what you intent before you explain what it is you want to achieve. It is a great way to introduce anything, it's persuasive.