Enterprise - 'How to get yourself out there'

Here are the notes I took from the 'How to get yourself out there' lecture on 26/09/2011.

Design council set up to help creative businesses www.designcouncil.org
   - tells about trends in the industry

There were lots of large design agencies - they are very expensive to run

The larger the company the slower things change

Smaller companies 87% have 10 people or less
11% medium companies with 10 - 50 people

Big agencies tend to employ smaller specialist companies for specific needs to avoid training

Visual art is a tough area to be in
   - only 1.3% earning 21 - 25k wages

What is marketing?
   - The management process responsible for identifying, anticipating and satisfying customer requirements profitably

Always surpass expectations of the client

Roles
   - identify customer needs to develop new products
   - developing strategies
   - promote products to a target market
   - identify distribution networks
   - add value to your product through customer benefits
   - monitor the performance of the products

Value proposition
   - services / people / alliences / solutions / products / methodology
   - make it short
   - be specific
   - use customer language
   - pass the 'gut feeling' test

The internal section is the key things professionals want to know, where you're going etc. They don't want to hear 'well.. I'm a student'.

Ask professionals to let you know how it was to be working with you
   - log that - first testimonials & will make a difference

Anything you are featured in

Networking events
   - let people know what you want, where you are going, your potential
   gallery openings
   - craft fairs
   - art materials
   - trade shows

Network of friends & associates
   - on average of 200 networking friends - how many are actually friends to be associated with their own network

Are you a busy fool?
   - don't be a busy fool! Work it out properly and don't get messed around

Negotiate & close the deal
   - takes a while to get the hang of
   - got to have perimeters - deep understanding - is it worth it?
   - don't just settle, have standards & know what your worth - it pays off

2 types of customers
   - consumers - the end of it
   - business to business (B2B)

Service organisations
   - companies that only offer services provide more manufacturing than and kind

This lecture has involved basics
   - basic principles of marketing
   - 4 p's - product, price, place, promotion