OUGD102 Module Self Evaluation

What skills have you developed through this module and how effectively do you think you have applied them?
This module made me realise the importance to the research that is done prior progressing through a brief. I realised this whilst we were doing the group brief, so I immediately applied these new skills into the Collection 100 brief, and found that it really helped me to progress a lot better than I may have done without it. Also, I learnt how interesting it is to just let a brief pan out into something rather than progressing through it focusing on something I would rather do: this resulted in me producing the outcomes I have and I am pleased with it.


What approached to/methods of research have you developed and how have they informed your design development process?
After realising in the group brief the actual lack of primary research we did, I wanted to ensure that I conducted much more within the Collection 100. So to do this I went out and saw things and experienced things rather than just staring at the internet all day until I found something good. I also did things such as interview a Barista as I felt is was relevant to what I was doing, and is a good piece of primary qualitative research. By my doing this it helped me to understand my subject a lot better and helped me focus on the more important/interesting things I have found.

What strengths can you identify in your work and how have/will you capitalise on these?
I think the amount of research I produced as a whole was pretty strong. I made sure I got a variety of things rather than just relying on the internet to find everything out. Also, the level of motivation that I put into the module, especially over the last few weeks was an amount I have never really put in as much before, and I surprised myself with the amount of work that I managed to produce, as well as the standard of it maintaining quite high.


What weaknesses can you identify in your work and how will you address these more fully?
My weakness was definitely the start of the Collection 100 brief as I was taking too long to make decisions and move on from initial research, which resulted in me not leaving myself as much time as I would have liked to spend on producing final ideas. I do feel that if I would have picked up the motivation earlier on I could have possibly produced some more interesting outcomes to accompany what I already have.


Identify five things that you will do differently next time and what do you expect to gain from doing these?

• I will definitely keep the level of motivation I worked up to having throughout the whole of the next module, rather than just for the last few weeks.
• I will make sure that I spend at least an hour every day blogging and keeping everything up to date and organised throughout the whole module as I feel this would save me a lot of time at the end.
• Again, I will try harder at improving my group working skills as I still identify this as a personal problem.
• I will maybe experiment more with different methods to produce different outcomes, such as hand drawn illustrations, type, etc, before choosing which one to use rather than deciding before hand and sticking to it.
• I will build more on the new skills that I have learnt from the year so far, and try to expand these within the next module, and the rest of the time on the course.

How would you grade yourself on the following areas:
Attendance: 4
Punctuality: 4
Motivation: 4
Commitment: 3
Quantity of work produced: 4
Quality of work produced: 4
Contribution to the group: 2

Photoshop Workshop - Final Outcomes

100... - Final Outcomes

The Book

Mini Books

100... - Self Evaluation

100... - Final Crit

For this crit, we had to take just the final product designs into studio 3 and leave them there whilst Amber and Jo looked at each of them and wrote down feedback for each of us individually. Then we had to go back in at a certain time, and Amber and Jo read back to us the feedback they had, and all we could do was listen and take notes. Here is what I got...

I feel that the feedback I received from this crit was really good, and made me feel more positive about the book I have designed and now can move on to develop the project further. I will certainly look to expand the book in maybe one or two ways depending on how much time I have left before the module deadline.

100... - Presentation Feedback

On 10/01/11, we had small presentations where we were put into groups and got 5 minutes each to present our research and explain what we have found. In my group was Luke, Francesca, Frankie, and Michael. After each of us presented, every one else filled out feedback sheets for us to then use to move forward on to the next brief.

Here are my feedback sheets:

Frankie's:

 Luke's:

Francesca's:

Michael's:

I think the presentation went really well, everyone understood my research and what I have done so far. I got generally good comments, specially about the amount of research I have made with it being broad and what not. The main suggestion I received is to basically carry on with what I am doing and to focus the research down more, and come up with a route I would like to take the project in the next stage.

I have decided from this, that I will narrow down my research to either just tea, or just coffee, and then continue my research into it adding to the post I already have containing all my research, as well as starting to sketch down ideas and what not that I could progress the project on to.

After viewing the results I got from the online survey I conducted, I saw that coffee was the least popular for the first question of it, asking which people prefer between the two (or both), so I think because of this I will focus my research on to just coffee as I feel if people were to know more about it then maybe it would increase peoples preferences. So because of this, as well as finding more research about the beverage, I will also conduct other types of research such as maybe interviewing a Coffee Barista from a coffee shop and what not.