Here are my notes I made from the Enterprise lecture 10 steps to a future you on 31/10/2011.
1. Proactivity
- it's a natural aptitude of human beings
- we get a stimulus, and will put up with it once or twice but then after that we start to choose how to go about it.
image of guy in circle
- expand sphere of influence
- one of the key aims is to expand circle to network, meet people, get jobs, push boundaries
This pushes into the circle of concern
- the circle you want to expand into
We have got 3 environments in our lives
- internal environment - skills, resources, lifestyle
- micro environment
- macro environment
image of environments table
2. Project
You should project a vision of yourself in the future.
triangle image
Business plan - being at uni and leaving with a good degree learning as much as we can.
Life plan - where we would like to practice, cole satisfying aspects of life. Done this when choosing to study in Leeds.
Once these 2 areas are understood, these help to prioritise. As long as always have life plan in mind, this helps inform the business plan better.
The further into the future you can project yourself in the future, the more chance there is of it happening.
John Lennon - "Life is what happens while you are busy making other plans."
Carl Hopkins - "Begin with the end in mind."
If you begin with the vision of the future of you in mind, it will make it easier to get thee.
3. Provide
Clear explanation
- give them a clear message to make it easy to portray a message
- something they can understand and would want
To say you can drive a car doesn't say if you can drive it well.
4. Prioritise
diagram
If the result is the focus, the things around life to get to the focus, are you spending enough time in the right sections in order to achieve this.
5. Presents
The way effective business is done is by getting stuff from other people that benefits them just as much as it benefits you - win win situation.
- if you want to ask a favour from someone, first thing you should do is give them something then when it comes to the favour they can't really say no.
- don't waste time on people who wouldn't be beneficial in the long run.
Kohlberg's theory
- about people and their development
Pre-convenional - talk about what they want, like a child, only think about their own needs, 'I want this... I want that... I hate everybody'.
Conventional - someone who's discovered if they want to get anywhere they need to negotiate with others. Got to make it work for everybody for it to work out.
Post-Conventional - thinking about the larger society. Thinking about the team where everyone is interdependent. Talk about changing things for everybody. 'We do this.. We do that..' Look at plans that will be sustainable and effective 5 years and beyond.
Pre-Conventional - dependent
Conventional - independent
Post-Concentional - inter-dependent
6. Pause
Pause to listen, listen in a way you haven't listened before, listen in a way that you sometimes need to be listened to but make a practice of it.
Think about the times you have been troubled, and you need someone to completely listen to what you need to say. If someone does with you just listen, stop and completely listen, until it feels like it's happening to you. Give yourself to listening and absorbing yourself into what is being said. This is the point where it's most beneficial and can learn the most from.
See first to understand - then be understood.
7. Proven
This is about consistency. More successful when things are consistent. Gains trust.
What you should seek to achieve is consistency. Reliability of he service that you deliver. You can get known from the consistency of the service.
8. Partner
No one can achieve great things without collaboration, working with others.
600 - 800 credits for Avatar
9. Pitstop
It's no longer possible to graduate with a degree then go on to success, you constantly have to sharpen and improve skills. Take some time out and experience new things in order to get a new view on what ever it is that's being done. Never stop doing it. It's an easy trap to fall into and it's hard to stop to improve.
Constantly be improving. Don't just stand still, need to keep moving.
10. Propel
Propel yourself into your future. There's some things that you should never stop doing.
Being a student is an amazing challenge.
Do not ever use the word just when talking about yourself. Don't apologise for yourself before someone makes a decision about you. Don't go around saying your the best and be arrogant, just be who you are and do what it is you do and tell people what it is you do.
Monday 31 October 2011
PPD Task 2 - Group Tutorial Prep
For PPD Task 2, I am to answer the following questions ahead of the tutorials after reading week.
What is industrial experience?
What can you learn from industrial experience?
What form/format could industrial experience take?
What areas of industry are you interested in?
What are your concerns about industrial experience?
What is industrial experience?
- a visit to a professional design studio
- a chance to get a better understanding of what it would actually be like to work in a studio
- a review of your portfolio from a professional who is out there, and knows what's going on
- an opportunity to speak to people and get your name out there
- something to help make decisions with what we actually want to do
What can you learn from industrial experience?
- how a professional environment operates
- what it is actually like to work in the 'real world' as opposed to working on studio briefs set by the tutors
- if the area of design I think I want to go into once I leave uni is actually the right area for me
- how I would fit into an existing design studio that I really like, what sort of role I would be best suited for
- whether I can actually do this or not
- get a feel for the actual pace that design studios work
- who I am as a designer, from things such as portfolio reviews, and get feedback from people who are out there doing it, and know sort of the areas I need to concentrate more on/improve on
What form/format could industrial experience take?
- work placements
- studio visits
- portfolio review
- day
- week
- month
- blogs/emails
- telephone
What areas of industry are you interested in?
- editorial - such as magazines and publications
Creative Review
(link)
(link)
- printed design - stuff that would be printed and you can hold physically as opposed to what you do to be seen on a screen
(link)
(link)
(link)
What are your concerns about industrial experience?
- what if the place I contact doesn't like my work?
- what do I do if I contact X amount of studios and none get back to me?
- what sort of 'tone' is right? formal/informal/what?
- what if I get a placement/what ever somewhere far away like london and I'd have to move/stay for a while? how could I afford it? where would I even start looking to make it possible?
- ending up going to places I end up not liking and it changed me thinking what I want to do?
- how do I know if the place I'm contacting will actually be wanting to hear from me?
- what should I actually expect to gain from this? how high/low should I set my expectations?
- what if I end up at a placement in somewhere like London, and it turns out that all I do for the week or what ever long is make tea?
Monday 17 October 2011
Enterprise - 'How to successfully promote yourself in six easy steps'
Here are the notes I made form the Enterprise lecture How to successfully promote yourself in six easy steps on 17/10/2011.
Too much noise
- receive between 5000 and 6000 messages a day each
- visual noise
That's the how - here's the what
- marketing communication mix
image of framework
It's a checklist, not an absolute
The internet isn't on the list because it isn't a method in itself, it's a means of communication, a place. It isn't a way of marketing yourself. Not a way of publicising yourself in itself.
Step 0
Do nothing and you'll get nothing
- doesn't just happen if you put no effort in
Step 1
Get their attention - get your name in front of people
- might be first time you have met someone
- never go anywhere without some kind of business card
- it's relevant and says what you do - something memorable about what you do
- advertising
- events
- radio interviews
- write articles
- run a blog - mae it as busy as you can, and contribute to blogs of others
- exploit social media
- publicity - good publicity of course
Step 2
Build their interest
- more information may be required
- needs to be somewhere where they are drawn into you
- see portfolio of work
- information pack
- catalogue
- curation - an event, make sure you're credited for it, not just what they are looking at, but also how its displayed
- exhibitions
Step 3
Convince them
- this is about authority
- authenticity
- being a professional
- someone who has the information they want
- persuade them you know what you're doing
- value/mission statement - imparts what your values are
- recommendations - someone saying how great it was to work with you
- clear who you have worked for, had good experience and they said good things
- awards
- community engagement - involved, hands on, engaged
- professional bodies
- charity events
- got skills
- nice person to work with
Step 4
Make the offer irresistible
- value propositions
- pricing strategies
- packaging - not in terms of physical thing, but services you offer, extra stuff they hadn't expected
- try before you buy - why not just do this one for nothing, show what you can do, throw in something on the side
- recommendations - if in doubt, recommend them talking to someone you already work for
- differentiation - it's who you are, not so much the service you offer. chemistry
Step 5
Close the sale
- convenience
- not about telling them anymore at all
- any way to make it more convenient for the client, more productive for them
- buy it now is there any reason why you wouldn't buy it now?
- right time; the right place
- delivery - anything to make this easier
- personal selling
- interactive website
- put all questions to them and let them convince themselves that it is what they want to do
Step 6
Reinforce
- reinsure them they made the right choice
- make reasons to call see how they're doing
- has there been any problems?
- continue to engage with public relations
- you're there for the long term
- see a wise choice reflected back at us
- merchandising - corny, but maybe. Keeps you in their mind more
- maintain contact
- this will build a relationship with the business or individual to carry you with them
AIDA
Attention, Interest, Desire, Action
aida table
That's how and what...
Who?
They're everybody.
- there is no such thing as a product that appears to everybody.
- need to tailor what you're doing to target your market
Target your market
How do we define customers?
Medie Usage
- customers behaviour
- newspapers
- magazines
- radio/TV
- internet
- social media
- trade magazines
- public space advertising
- parish magazine
Knowing where our customers go for information tells you how to reach them
B2B
image with 3 people in middle
Media Usage
- more defined than in the life of the consumer
- specialist industry magazines
- marketing magazines
- business magazines
- radio - in the car
- airline magazines
- industry exhibitions
- conferences
- networking events
Consumer Segmentation
- Demographics
- Geographical factors
- Lifestyle
- Media usage
Be in the right place at the right time.
Summary
- marketing communication mix
- six stages of effective communications
- AIDA
- how to target a market using segmentation
- difference between consumers and the B2B market
Too much noise
- receive between 5000 and 6000 messages a day each
- visual noise
That's the how - here's the what
- marketing communication mix
image of framework
It's a checklist, not an absolute
The internet isn't on the list because it isn't a method in itself, it's a means of communication, a place. It isn't a way of marketing yourself. Not a way of publicising yourself in itself.
Step 0
Do nothing and you'll get nothing
- doesn't just happen if you put no effort in
Step 1
Get their attention - get your name in front of people
- might be first time you have met someone
- never go anywhere without some kind of business card
- it's relevant and says what you do - something memorable about what you do
- advertising
- events
- radio interviews
- write articles
- run a blog - mae it as busy as you can, and contribute to blogs of others
- exploit social media
- publicity - good publicity of course
Step 2
Build their interest
- more information may be required
- needs to be somewhere where they are drawn into you
- see portfolio of work
- information pack
- catalogue
- curation - an event, make sure you're credited for it, not just what they are looking at, but also how its displayed
- exhibitions
Step 3
Convince them
- this is about authority
- authenticity
- being a professional
- someone who has the information they want
- persuade them you know what you're doing
- value/mission statement - imparts what your values are
- recommendations - someone saying how great it was to work with you
- clear who you have worked for, had good experience and they said good things
- awards
- community engagement - involved, hands on, engaged
- professional bodies
- charity events
- got skills
- nice person to work with
Step 4
Make the offer irresistible
- value propositions
- pricing strategies
- packaging - not in terms of physical thing, but services you offer, extra stuff they hadn't expected
- try before you buy - why not just do this one for nothing, show what you can do, throw in something on the side
- recommendations - if in doubt, recommend them talking to someone you already work for
- differentiation - it's who you are, not so much the service you offer. chemistry
Step 5
Close the sale
- convenience
- not about telling them anymore at all
- any way to make it more convenient for the client, more productive for them
- buy it now is there any reason why you wouldn't buy it now?
- right time; the right place
- delivery - anything to make this easier
- personal selling
- interactive website
- put all questions to them and let them convince themselves that it is what they want to do
Step 6
Reinforce
- reinsure them they made the right choice
- make reasons to call see how they're doing
- has there been any problems?
- continue to engage with public relations
- you're there for the long term
- see a wise choice reflected back at us
- merchandising - corny, but maybe. Keeps you in their mind more
- maintain contact
- this will build a relationship with the business or individual to carry you with them
AIDA
Attention, Interest, Desire, Action
aida table
That's how and what...
Who?
They're everybody.
- there is no such thing as a product that appears to everybody.
- need to tailor what you're doing to target your market
Target your market
How do we define customers?
Medie Usage
- customers behaviour
- newspapers
- magazines
- radio/TV
- internet
- social media
- trade magazines
- public space advertising
- parish magazine
Knowing where our customers go for information tells you how to reach them
B2B
image with 3 people in middle
Media Usage
- more defined than in the life of the consumer
- specialist industry magazines
- marketing magazines
- business magazines
- radio - in the car
- airline magazines
- industry exhibitions
- conferences
- networking events
Consumer Segmentation
- Demographics
- Geographical factors
- Lifestyle
- Media usage
Be in the right place at the right time.
Summary
- marketing communication mix
- six stages of effective communications
- AIDA
- how to target a market using segmentation
- difference between consumers and the B2B market
Monday 10 October 2011
Enterprise - Value. What are you worth?
Here are the notes I made from the Enterprise lecture Value. What are you worth? on 10/10/2011.
Value. What are you worth?
What is the value of your creativity?
Drucker
- Innovation is what we are all about.
- Look for customer need or social need and find a solution.
Mihaly
- Creativity is the ability to bring into existence something new
- The act of seeing things around us that everyone sees, but making connections people don't.
- We do not all see in the same way.
- We help to interpret the world and help others to see in the same way.
Kotler
- our job is to create, communicate and deliver.
- find the best ideas anywhere they can come from.
- brand management is what you're all about.
- C - creating
- C - communicating
- D - delivering
- V - value
- T - to a target market
- P - for profit
We need insight into what's making people tick.
- in consumer
- in business
The modern man - basically like animals inside
monkey diagram
We need to protect ourselves - animals do exactly the same thing
We are social animals, and we need to cooperate and get along together in order to thrive.
With hierarchy, we have status symbols - to show who is more senior.
We have spiritual needs - defines us between animals and men. It's a personal thing.
Maslow's hierarchy of need
triangle diagram
Design is applied psychology
Engineering is applied science
Art is applied philosophy
Stay useful and stay interesting - keep reminding people why your there and what you're good for. Why you're needed.
Ted talks
- schools kill creativity
- what adults can learn from kids
- authentic creativity vs karaoke culture
- on fashion and culture
- life lessons from an ad man
- sweet and small stuff
- thee ways the brain creates meaning
- three good ways design makes you happy
Where is the money?
two column image
Where does the money go?
circle diagram
Value propositions
- short - don't over complicate
- specific - what is it you actually do?
- customers language - don't use own version of techno-latin. get inside customers head. customers describe, what you have offer and do in a different way than you do.
- passes pants test - if someone really wants it, then you have got it.
value proposition triangle
Outcomes in what is intended to learn or effect.
Outputs are what you get out of it.plan to do.
Start presentation with a value proposition - needs to be maximum of 3 sentences long. One for each of the sections in the triangle. No more than 60 words.
Mission // Vision // Values
If you're going to get people tp buy into your idea, it's like a good book. If it doesn't grab you in the first 5 minutes then people will loose interest quickly. What ever you're wanting to achieve, then you should start with the mission statement of what you intent before you explain what it is you want to achieve. It is a great way to introduce anything, it's persuasive.
Value. What are you worth?
What is the value of your creativity?
Drucker
- Innovation is what we are all about.
- Look for customer need or social need and find a solution.
Mihaly
- Creativity is the ability to bring into existence something new
- The act of seeing things around us that everyone sees, but making connections people don't.
- We do not all see in the same way.
- We help to interpret the world and help others to see in the same way.
Kotler
- our job is to create, communicate and deliver.
- find the best ideas anywhere they can come from.
- brand management is what you're all about.
- C - creating
- C - communicating
- D - delivering
- V - value
- T - to a target market
- P - for profit
We need insight into what's making people tick.
- in consumer
- in business
The modern man - basically like animals inside
monkey diagram
We need to protect ourselves - animals do exactly the same thing
We are social animals, and we need to cooperate and get along together in order to thrive.
With hierarchy, we have status symbols - to show who is more senior.
We have spiritual needs - defines us between animals and men. It's a personal thing.
Maslow's hierarchy of need
triangle diagram
Design is applied psychology
Engineering is applied science
Art is applied philosophy
Stay useful and stay interesting - keep reminding people why your there and what you're good for. Why you're needed.
Ted talks
- schools kill creativity
- what adults can learn from kids
- authentic creativity vs karaoke culture
- on fashion and culture
- life lessons from an ad man
- sweet and small stuff
- thee ways the brain creates meaning
- three good ways design makes you happy
Where is the money?
two column image
Where does the money go?
circle diagram
Value propositions
- short - don't over complicate
- specific - what is it you actually do?
- customers language - don't use own version of techno-latin. get inside customers head. customers describe, what you have offer and do in a different way than you do.
- passes pants test - if someone really wants it, then you have got it.
value proposition triangle
Outcomes in what is intended to learn or effect.
Outputs are what you get out of it.plan to do.
Start presentation with a value proposition - needs to be maximum of 3 sentences long. One for each of the sections in the triangle. No more than 60 words.
Mission // Vision // Values
If you're going to get people tp buy into your idea, it's like a good book. If it doesn't grab you in the first 5 minutes then people will loose interest quickly. What ever you're wanting to achieve, then you should start with the mission statement of what you intent before you explain what it is you want to achieve. It is a great way to introduce anything, it's persuasive.
Monday 3 October 2011
Enterprise Workshop - How much do I need to live on?
During the workshop on 03/10/11 with Bridget, we were to write down as accurately as we could how much we would maybe spend in all aspects of our lives, and to do it based on that we are in August 2013 and just graduated. I wrote down, with all the costs set to how much per year:
Rent £7200
Council Tax £1200
Electricity £1000
Gas £800
Water £500
Maintenance £200
Furniture, etc £500
Supermarket £2000
Corner Shop £350
Lunches £500
Take Aways £250
Eating Out £100
Cafeteria At Work £100
Health Plan £200
Medicine/Remedies £60
Home Contents Insurance £180
Savings £1200
Pension £800
Pet Insurance n/a
Security Systems n/a
Land Line Costs n/a
Mobile Phone £400
TV Licence £145
Satellite/Digital n/a
Internet £120
Gifts, Cards, Etc £500
Club Memberships n/a
Cinema/DVD £50
Alcohol at Home £50
Alcohol Outside £2000
Cigs n/a
Coffee/Snacks £150
Software Music/Downloads £100
Sports/Equipment n/a
Luggage £10
Gigs/Clubs/Etc £100
Parties £100
Cosmetics £120
Clothes & Shoes £250
Toiletries £200
Hairdresser £100
Newspapers/Mags £200
Music/Art/Books £100
Political Expenses n/a
Charitable Donations n/a
Bus n/a
Train £50
Taxis £60
Flights £400
Cost of Vehicle n/a
Tax Disc £65
MOT £40
Petrol £250
Services/Repairs £200
Insurance £600
Holidays All Together £2000
When I add all of these together, I come to a total of £23400. Using the spreadsheet Bridget has provided with on the VLE, I went on and added these amounts into it to then work out how much I would need to earn per year with all the tax and NI I would be paying and what not.
Rent £7200
Council Tax £1200
Electricity £1000
Gas £800
Water £500
Maintenance £200
Furniture, etc £500
Supermarket £2000
Corner Shop £350
Lunches £500
Take Aways £250
Eating Out £100
Cafeteria At Work £100
Health Plan £200
Medicine/Remedies £60
Home Contents Insurance £180
Savings £1200
Pension £800
Pet Insurance n/a
Security Systems n/a
Land Line Costs n/a
Mobile Phone £400
TV Licence £145
Satellite/Digital n/a
Internet £120
Gifts, Cards, Etc £500
Club Memberships n/a
Cinema/DVD £50
Alcohol at Home £50
Alcohol Outside £2000
Cigs n/a
Coffee/Snacks £150
Software Music/Downloads £100
Sports/Equipment n/a
Luggage £10
Gigs/Clubs/Etc £100
Parties £100
Cosmetics £120
Clothes & Shoes £250
Toiletries £200
Hairdresser £100
Newspapers/Mags £200
Music/Art/Books £100
Political Expenses n/a
Charitable Donations n/a
Bus n/a
Train £50
Taxis £60
Flights £400
Cost of Vehicle n/a
Tax Disc £65
MOT £40
Petrol £250
Services/Repairs £200
Insurance £600
Holidays All Together £2000
When I add all of these together, I come to a total of £23400. Using the spreadsheet Bridget has provided with on the VLE, I went on and added these amounts into it to then work out how much I would need to earn per year with all the tax and NI I would be paying and what not.
Enterprise - 'Ideas and Opportunities'
Here are the notes I took for the Enterprise lecture 'Ideas and Opportunities' on 03/10/11.
Ideas and Opportunities
What is an idea?
- occurs any time
- to anybody
- randomly
- seldom materialise
Once you have an idea, you need to analyse it
- not good unless you can say why
What is an opportunity?
- environmental factors merge
- the right conditions
- the right place; the right time
Big bang
<image of diagram here>
Blue section
- aware?
- do you have an informed opinion on it?
- read a broadsheet newspaper once a week
- observer
- telegraph
- times
- guardian
- what ever turns you on
Green section
- politics are local, national and international
- trade laws
- tax breaks
- human rights
- legislation
Pink section
- aware?
- do you know about the latest thinking or just what you see in the shops?
- wired
- guardian
- economist
Orange section
- do you know what is affecting everyone or just affects you?
- work - life balance
- eco - aware
- ageism
- debt recovery
- grow your own
This is known as a PEST analogy.
PEST
Political factors
Economic factors
Social factors
Technological factors
What kind of creative are you?
<image of arrows>
If you go into business with someone, and you define which one of the above you are, then you would be better off teaming up with someone on the opposite side to keep the balance.
What is a creative entrepreneur?
image of triangle>
Where do opportunities come from?
- trends
- technical developments
- political change
- economic bloom and slump
- human needs
- problems
- research
Push & Pull
A business can come from either
<image of push and pull>
Technology - becomes a need
Market - what people want
Where does the creative fit in?
- project management
- know how to find the right people
- know where to source stuff
- can work with a team
- gets along with all kinds of people
- optimistic
- communicates well
Project manager skills
1. define the problem
2. build confidence
3. problem solving
4. risk analysis
5. physical resources
6. planning
7. human resources
8. quality control
So do you think you have spotted an opportunity?
Skills
- technical
- processes
Aptitudes
- team working
- entrepreneurs do not do it alone
Predisposition
- risk/caution
- evolution/revolution
- manager/opportunist
How do you know if it's good or not?
- look at your competitors
- how many are there?
- how well are they doing?
- what do they do well?
- what could you improve upon?
Will anyone buy it?
<market/industry table>
Assessing competitors
<strengths & weaknesses table>
Assessing quality of opportunity
<forme table>
<international micro environment table>
SWOT analysis
- strengths
- weaknesses
- opportunities
- threats
In todays lecture we have looked at Marketing Basics
PEST analysis
- step
- steep
- pestile
SWOT analysis
- personal
- own business
- opportunity spotting
Stakeholders
Market Push and Pull
Supply and Demand
Ideas and Opportunities
What is an idea?
- occurs any time
- to anybody
- randomly
- seldom materialise
Once you have an idea, you need to analyse it
- not good unless you can say why
What is an opportunity?
- environmental factors merge
- the right conditions
- the right place; the right time
Big bang
<image of diagram here>
Blue section
- aware?
- do you have an informed opinion on it?
- read a broadsheet newspaper once a week
- observer
- telegraph
- times
- guardian
- what ever turns you on
Green section
- politics are local, national and international
- trade laws
- tax breaks
- human rights
- legislation
Pink section
- aware?
- do you know about the latest thinking or just what you see in the shops?
- wired
- guardian
- economist
Orange section
- do you know what is affecting everyone or just affects you?
- work - life balance
- eco - aware
- ageism
- debt recovery
- grow your own
This is known as a PEST analogy.
PEST
Political factors
Economic factors
Social factors
Technological factors
What kind of creative are you?
<image of arrows>
If you go into business with someone, and you define which one of the above you are, then you would be better off teaming up with someone on the opposite side to keep the balance.
What is a creative entrepreneur?
image of triangle>
Where do opportunities come from?
- trends
- technical developments
- political change
- economic bloom and slump
- human needs
- problems
- research
Push & Pull
A business can come from either
<image of push and pull>
Technology - becomes a need
Market - what people want
Where does the creative fit in?
- project management
- know how to find the right people
- know where to source stuff
- can work with a team
- gets along with all kinds of people
- optimistic
- communicates well
Project manager skills
1. define the problem
2. build confidence
3. problem solving
4. risk analysis
5. physical resources
6. planning
7. human resources
8. quality control
So do you think you have spotted an opportunity?
Skills
- technical
- processes
Aptitudes
- team working
- entrepreneurs do not do it alone
Predisposition
- risk/caution
- evolution/revolution
- manager/opportunist
How do you know if it's good or not?
- look at your competitors
- how many are there?
- how well are they doing?
- what do they do well?
- what could you improve upon?
Will anyone buy it?
<market/industry table>
Assessing competitors
<strengths & weaknesses table>
Assessing quality of opportunity
<forme table>
<international micro environment table>
SWOT analysis
- strengths
- weaknesses
- opportunities
- threats
In todays lecture we have looked at Marketing Basics
PEST analysis
- step
- steep
- pestile
SWOT analysis
- personal
- own business
- opportunity spotting
Stakeholders
Market Push and Pull
Supply and Demand
Enterprise - 'How to get yourself out there'
Here are the notes I took from the 'How to get yourself out there' lecture on 26/09/2011.
Design council set up to help creative businesses www.designcouncil.org
- tells about trends in the industry
There were lots of large design agencies - they are very expensive to run
The larger the company the slower things change
Smaller companies 87% have 10 people or less
11% medium companies with 10 - 50 people
Big agencies tend to employ smaller specialist companies for specific needs to avoid training
Visual art is a tough area to be in
- only 1.3% earning 21 - 25k wages
What is marketing?
- The management process responsible for identifying, anticipating and satisfying customer requirements profitably
Always surpass expectations of the client
Roles
- identify customer needs to develop new products
- developing strategies
- promote products to a target market
- identify distribution networks
- add value to your product through customer benefits
- monitor the performance of the products
Value proposition
- services / people / alliences / solutions / products / methodology
- make it short
- be specific
- use customer language
- pass the 'gut feeling' test
The internal section is the key things professionals want to know, where you're going etc. They don't want to hear 'well.. I'm a student'.
Ask professionals to let you know how it was to be working with you
- log that - first testimonials & will make a difference
Anything you are featured in
Networking events
- let people know what you want, where you are going, your potential
gallery openings
- craft fairs
- art materials
- trade shows
Network of friends & associates
- on average of 200 networking friends - how many are actually friends to be associated with their own network
Are you a busy fool?
- don't be a busy fool! Work it out properly and don't get messed around
Negotiate & close the deal
- takes a while to get the hang of
- got to have perimeters - deep understanding - is it worth it?
- don't just settle, have standards & know what your worth - it pays off
2 types of customers
- consumers - the end of it
- business to business (B2B)
Service organisations
- companies that only offer services provide more manufacturing than and kind
This lecture has involved basics
- basic principles of marketing
- 4 p's - product, price, place, promotion
Design council set up to help creative businesses www.designcouncil.org
- tells about trends in the industry
There were lots of large design agencies - they are very expensive to run
The larger the company the slower things change
Smaller companies 87% have 10 people or less
11% medium companies with 10 - 50 people
Big agencies tend to employ smaller specialist companies for specific needs to avoid training
Visual art is a tough area to be in
- only 1.3% earning 21 - 25k wages
What is marketing?
- The management process responsible for identifying, anticipating and satisfying customer requirements profitably
Always surpass expectations of the client
Roles
- identify customer needs to develop new products
- developing strategies
- promote products to a target market
- identify distribution networks
- add value to your product through customer benefits
- monitor the performance of the products
Value proposition
- services / people / alliences / solutions / products / methodology
- make it short
- be specific
- use customer language
- pass the 'gut feeling' test
The internal section is the key things professionals want to know, where you're going etc. They don't want to hear 'well.. I'm a student'.
Ask professionals to let you know how it was to be working with you
- log that - first testimonials & will make a difference
Anything you are featured in
Networking events
- let people know what you want, where you are going, your potential
gallery openings
- craft fairs
- art materials
- trade shows
Network of friends & associates
- on average of 200 networking friends - how many are actually friends to be associated with their own network
Are you a busy fool?
- don't be a busy fool! Work it out properly and don't get messed around
Negotiate & close the deal
- takes a while to get the hang of
- got to have perimeters - deep understanding - is it worth it?
- don't just settle, have standards & know what your worth - it pays off
2 types of customers
- consumers - the end of it
- business to business (B2B)
Service organisations
- companies that only offer services provide more manufacturing than and kind
This lecture has involved basics
- basic principles of marketing
- 4 p's - product, price, place, promotion
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