Good Is... Rationale

From the ideas I came up with and refined, my rationale for the Good Is... brief is:

Good Is… Buy One, Give One.

Background

Dirty water is one of the world’s biggest killers: 1.4 million children die from diarrhea caused by unclean water and poor sanitation every year, yet it is a simple, preventable public health crisis. Even so, we live in a generation now where people want to make a difference, but due to recent events such as the recession, they are finding it a lot harder to do so.

Aims

I want to develop a movement where people can factor helping developing countries with their water crisis into their every day lives, by the simple way of buy one, give one. I want to make the consumer aware of the movement they will be contributing to, and persuade them to get involved by consuming my chosen product – t-shirts.

Audience

The target audience will be a younger generation, such as teens and young adults (15 – 30) that want to make a difference in the world, but may be weary, or simply out of pocket to straight out contribute to a ‘charity’.

Deliverables

The initial branding of the movement itself, along with relevant promotional material to raise awareness about it and packaging for the t-shirt’s which will be consumed.

What Is Good? Presentation Feedback

We were split into groups of 5 or 6 and then had to present to each other in the group, then once we finished, someone else in the group then had to fill in a feedback sheet with the things that the group suggest or discuss. In my group there was me, Claudia, Emily, Will and Ollie.

Feedback:

How Good? ... Were you convinced?
List ideas, opinions and observations below to help develop and focus the idea.


What else is interesting about their good that hasn't been mentioned?

• Where to buy & price.
• Foot condition - are they supportive/sweaty?
• Only black - practical for school.

Is there a flaw in the argument? What do you disagree with and why?

• Giving shoes - is it not more beneficial to teach them how to make.
• How will it be affected as the size of it grows, will the idea be lost?

What processes, scenarios, or contexts might improve the potential impact of the concept?

• Range of products involved in buy one, give one.

How else might the concept be creatively improved? Any other comments...

• Facts/figures & specifics of countries of no of sold to date/how many people have been helped.
• Dates.
• Famous people involved - charity.

Overall, I think the presentation went well. Everyone seemed convinced about the idea of TOMS, and what they do is good. I even had a comment from Claudia saying that she wants to go and buy some now. I think in a way, this comes down to something I found in my research over the summer, where Blake Mycoskie was talking about the whole story of TOMS, and how it has gotten to where it is now because of it. I feel I saw first hand the effect the story has on people who are unaware of it, and I found it to be quite nice.

Catherine Nippe - Studio Visit

Them - Studio Visit

April - Studio Visit

During the Graphic Design Walk, the first open studio we visited was April.